Mentality Performance Picks

Serious Steel Fitness is based in Roanoke, Virginia. Founded in 2009, the company was built on a commitment to providing high-quality exercise and fitness equipment at a great price — backed by exceptional customer service through their website and trusted third-party platforms.

With over 28 years of experience in the residential and commercial fitness industry, the Serious Steel team brings unmatched expertise and passion to everything they create.

Mentality Performance proudly supports Serious Steel Fitness and stands behind their products as Machine Mentality Approved. Each item represents the same dedication to performance, reliability, and results that we expect from our athletes and clients.